PROJECTS
The Taste Community campaign was divided into four areas. Print, radio, and video advertisements were created to identify the Heinz brand with a sense of community among gamers and promote Heinz products. A social media campaign was also developed to further the concept and reach more viewers.
01
Print AdvertisEment
We wanted to emphasize the community aspect of our campaign and invite people to check out our Twitch channel through the QR code. We wanted to include pictures of people from all walks of life to show that they can find acceptance through Heinz. Our call to action also provides an opportunity for gamers to redeem exclusive rewards.
02
RADIO ADVERTISEMENT
We wanted to build curiosity for the Heinz Food
Truck so that individuals will feel called to tune into
our Twitch channel.
03
VIDEO ADVERTISEMENT
We chose to include our food truck character interacting with a streamer to show a personal connection to Heinz. We also wanted to include exclusive rewards being offered to tell viewers how engaging in our Twitch channel benefits them.
04
SOCIAL MEDIA campaign
Our social media advertisements showcase our branding and campaign all coming together. There are ads encouraging people to visit our Twitch account and interact on our socials through polls and comments. We are also continuing to promote the idea of finding community through Heinz.
